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A Brief history of Lexus

In 1983, the Toyota chairman Eiji Toyoda, posed a question to the top executives at Toyota, could they produce a luxury vehicle that could rival the likes of Mercedes-Benz and BMW. Five years later the answer was launched in the form of the Lexus LS 400. The rest, as they say, is history.

Launched with a massive advertising campaign in the US, the LS 400 was citicised for being too bland by some motoring journalists, however these hacks soon found themselves in a minority as people experienced the new Lexus, the build quality was second to none with an engine that was almost silent and the price, performance and economy were all competitive when compared to its rivals. In fact the LS 400 went on to win several motoring awards after its release.

Bouyed by this success, Toyota quickly rolled out the Lexus product to other marketplaces, 1990 saw the lauch of the Lexus brand in the UK, Switzerland, Canada, and Australia. Customer satisfaction and impressive sales soon pushed the Lexus marque up to the number one spot as the luxury car manufacture in the US.

More models followed and in 2005 lexus made a move into the hybrid market with the launch of the RX 400h, the worlds first luxury hybrid SUV, low emissions and high fuel efficiency, combined with the performance normally associated with a high powered petrol engine, have put the RX 400h into a class of its own and following this success Lexus have gone on to produce more luxury hybrid cars.

Facelifted and upgraded on four separate occassions the latest version of the LS is the LS 460, still collecting awards, the latest new Lexus has recently won the International Car of the Year and World Car of the Year in 2007.

Now recognised as one of the top manufacturers of luxury vehicles in the world, Lexus has now opened a performance division and new F-series Lexus cars will be launched in the US towards the end of 2007. This new range of cars will be designed to rival the BMW M Series and the Mercedes AMG models, hopefully it wont be too long before we see these new models in the UK.

 

 
 

New Lexus IS 220D  

New Lexus IS 220D
The first diesel to be launched by Lexus, the IS 220D is the japanese manufacturers answer to the BMW 3 Series diesel.

  New Lexus IS 250  
New Lexus IS 250
The IS range has established itself as the top seller for Lexus over the last few years, sharp styling, good performance and that touch of Luxury.
             
New Lexus IS F  
New Lexus IS F
The launch of the F series in the IS range sees Lexus setting their sights on the performance BM's and Merc's such as the M3 and C 63 AMG.
  New Lexus GS 300  
New Lexus GS 300
The GS is the safest car in its class for adult occupant protection and pedestrian protection. Another reason Lexus keep getting better & better.
             
New Lexus GS 450H  
New Lexus GS 450H
Performance, luxury, low emissions and and you don't need to stop at every petrol pump you pass, The Lexus GS 450H hybrid.
  New Lexus GS 460  
New Lexus GS 460
Replacing the GS 430 is the new Lexus GS 460 with 342 bhp from an all new 4.6 litre V8 and a new 8 speed auto transmission.
             
New Lexus LS 460  
Lexus LS 460
The LS 460 is a flagship for the Lexus brand and as a result is a showcase for new technology, another indication of Lexus' relentless pursuit of perfection.
  New Lexus LS 600h  
Lexus LS 600h
With all the luxury of the LS 460, the LS 600h takes hybrid performance to a new level by combining its 5.0 litre engine with a high output electric motor.
             
New Lexus SC 430  
New Lexus SC 430
The hard top convertible from Lexus, luxurious, with performance to match the SC 430 is a beautiful combination of style and technology.
  New Lexus RX 350  
New Lexus RX 350
Updated for 2006 the new RX now has a 3.5 litre engine. Fuel economy and emissions have been improved as has overall performance.
             
New Lexus RX 400H  
New Lexus RX 400H
Producing emissions on a par with a 2.0i Ford Mondeo, this hybrid 4x4 SUV from Lexus could just be the one to save the world.
     
 

 

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