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A Brief history of Volvo

The Volvo name was registered as a company and trademark in 1911, by SKF AB, a Swedish bearing manufacturer, who intended using this name for a range of special ball bearings (the literal translation of Volvo means "I roll"), the name however was only used for a short period and after a while the company decided to revert back to the use of the SKF trademark for all its bearing products. The Volvo name was shelved until 1926 when two SKF workers (Assar Gabrielsson, a Sales Manager and Gustav Larson, an Engineer) produced ten prototype vehicles and thus set up a division within SKF that would go on to become Volvo AB.

The first Volvo model to leave the factory on the 14th April 1927 was the OV 4, or "Oppen Vagn 4 cylindrar", the literal translation of which from Swedish is, Open Carriage 4 cylinders, with this launch came the official founding of Volvo.

Lorries, buses, marine engines and aircraft engines soon followed as Volvo diversified in many different directions, one thread however remained continuous through all their products, Volvo's commitment to quality and safety, both of which are of paramount importance and can still be seen in the design and build of the Volvo cars of today.

1929 saw the launch of the PV651, a model whose success allowed Volvo not only to buy out its engine supplier, but also to buy a factory for the manufacture of its future models. This model also led to the first payment of dividends to shareholders in 1931.

Although the Second World War restricted production for Volvo, in the autumn of 1944 they introduced the PV444, this was the first small car from Volvo, with a combination of American styling and European size, the PV444 became an instant hit and would go on, with the PV544, to dominate Volvo production right through to the mid nineteen sixties. These two cars would also introduce the Volvo name to the United States in the 50's.

Safety still remained a priority for Volvo and various innovations were showcased on models throughout this period and beyond. The first three point seatbelts were seen fitted to the PV544 and Amazon models in 1959. Other Volvo technology that is still in use today was introduced throughout the sixties and seventies and includes collapsible steering columns, crumple zones, rear facing child seats, side collision impact protection and the three-way catalytic converter with Lambdasond.

Volvo thrived through the eighties and many new cars were launched including the 240, the 740, the 760, the 940, and the 960. Volvo now had a reputation for producing solidly built luxury cars, a reputation that would be further enhanced when in 1992 they launched the Volvo 850. Top of the 850 range was the 850 T5, powered by a 2.3 litre turbo charged engine, the T5 was a real surprise to many drivers, its performance made it a favourite for Police forces across the UK and unbelievably Volvo raced the estate version of the 850 T5 in the British Touring Car Championship complete with a stuffed dog in the back.

The early nineties also saw speculation of a deal with Renault, a merger would result in the use of shared components and technologies, therefore reducing the cost of the product, it would also have made the group the third largest European manufacturer. It was however doomed to failure and in 1993 talks collapsed leaving Volvo as one of the few remaining independent manufacturers in the world.

The late 90's saw Volvo change the model range once again, gone was the angular styling and instead it was replaced with sleeker, curvier models, the three digit names were also replaced by a letter/number combination, the first of which being the S / V40 that replaced the 440. Other sleek cars followed, the V70, the C70 and the S80 all changed the perception of the Volvo brand and Volvo was now producing cars that could compete with the likes of BMW and Mercedes.

In 1999 Volvo became a part of the Ford Motor Group, however as negotiated in the deal, Ford does not hold sole rights to the Volvo name and it continues to be used on other products produced by the rest of the companies in the Volvo Group.

 

 
 

Volvo C30 Prices  

New Volvo C30
The New Volvo C30 marks a major shift for the Swedish company and shows their commitment to introduce the Volvo range to a younger market.

  New Volvo C70  
New Volvo C70
Now with a retractable hard top the new C70 looks fantastic with the top up or down, redesigned for 2006 this latest incarnation is truly a stunning car.
             
New Volvo S40  
New Volvo S40
The S40 is the car that shed the boxy image for Volvo, much sleeker and curvier than the model it replaced the S40 marked a turning point for Volvo.
  New Volvo S60  
New Volvo S60
With the launch of the S60 Volvo sent a clear message to BMW and Mercedes, specification and build quality are both a match to its competitors.
             
New Volvo S80  
New Volvo S80
The new S80 from Volvo is the flagship of the Volvo range, refined, spacious and luxurious, its more than a match for its German rivals.
  New Volvo V50  
New Volvo V50
Volvo has always made great estate cars, the only problem was, they weren't too stylish, you can forget that now though with the new V50.
             
New Volvo V70  
New Volvo V70
All new for 2007 the V70 is Volvo's latest load lugger, taking some styling from the S80, the V70 is sure to prove to be just as popular as ever.
  New Volvo XC60  
New Volvo XC60
The XC60 is the all new premium SUV crossover from Volvo, combining rugged looks and flowing lines. Looks like Volvo are setting trends now.
             
New Volvo XC70  
New Volvo XC70
The XC70 is to all intents and purposes a beefed up V70. But for those who need a soft off roader the XC70 should tick all the boxes you need it to.
  New Volvo XC90  
New Volvo XC90
Volvo's answer to the luxury 4 X 4 market is the XC90, built to compete with the BMW X5 and Mercedes M Class, you won't be dissapointed.
 

 

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