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A Brief history of Chrysler

Walter P. Chrysler founded the Chrysler Corporation on The 6th of June 1925 from the remaining assets of the Maxwell Motor Company. Originally employed to overhaul the ailing Maxwell – Chalmers Company in the early 1920's (a feat he had already successfully achieved with the Willys car company previously), Walter oversaw production until 1923 when the last Chalmers Automobile was produced. Following this, the first car to bear his name was introduced in January of 1924, this six-cylinder car was well received and with the final Maxwell cars being rebranded in 1926, Walter took over the presidency of the company and Chrysler was born.

Over the next few decades different marques were added to its range to try and rival the likes of GM, these included Plymouth, Dodge, DeSoto and the Imperial models. Although Chrysler was praised for its engineering prowess over this period, it also gained a reputation for the odd financial crisis.

The 60's saw the company move to the position of the third largest manufacturer in the US, aided by the unibody (unitized body) construction, this gave the body far more rigidity and would go on to become the norm across the industry.

Through the late sixties, seventies and early eighties the company managed both success and failure, downsizing in the US, expansion in Europe and the energy crisis of the mid seventies all eventually conspired to force Chrysler to apply to the US government for a loan of 1.5 billion dollars in 1979 to avoid bancruptcy. With this injection of new monies they avoided going bust and through the early eighties slowly fought back, helped by the minivan concept that is still utilised today.

The Merger in 1998 between Chrysler and Daimler–Benz to create DaimlerChrysler AG originally began as a merger of equals, but with another financial crisis on its way, it soon became clear this was actually a takeover. Major cost cutting was implemented, the Plymouth brand was dropped in 2001 and efforts were concentrated on shared projects with Mercedes, resulting in the Crossfire and the introduction of the 300c.

Financial performance has since improved somewhat and the Chrysler brand now contributes a healthy profit to its parent company in a partnership that looks to last.

 

 
 

New Chrysler Crossfire  

New Chrysler Crossfire
The Crossfire uses a combination of a British design, with American styling and German technology. The result, a fantastic looking car.

  New Chrysler PT Cruiser  
New Chrysler PT Cruiser
The PT Cruiser is not the car for you if you want to remain anonymous, people will look, in fact in all probability people will stare.
             
New Chrysler PT Cruiser  
New Chrysler PT Cruiser Cabriolet
All the Styling of the PT Cruiser with the added bonus that you can drop the top. The PT cruiser Convertible makes a real statement on the road.
  New Chrysler Sebring  
New Chrysler Sebring
Packed with the latest gadgets, the Sebring is Chryslers answer to the Ford Mondeo. Available in both hard top and convertible variants.
             
New Chrysler Voyager  
New Chrysler Voyager
The Voyager was the first MPV to be launched way back in the days of Spandau Ballet and Duran Duran and its still going strong today.
  New Chrysler Grand Voyager  
New Chrysler Grand Voyager
Winner of the 2006 What Car? large MPV award, the Grand Voyager is one big people mover and it has the extremely clever Stow and go seating.
             
New Chrysler 300C  
New Chrysler 300C
Based loosely on the last Mercedes E Class the 300C is certainly no shrinking violet, in fact, if you don't want to be noticed, the 300C is not for you.
  New Chrysler 300C Touring  
New Chrysler 300C Touring
Not many estate cars stand out from the crowd like the 300C Touring, bags of room, WOW factor in abundance and practical too.
 

 

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