Quick Search Abarth Alfa Romeo Alpine Aston Martin Audi Bentley BMW BMW Alpina Chevrolet Citroen Cupra Dacia DS Fiat Ford Genesis Honda Hyundai Jaguar Jeep Kia Lamborghini Land Rover LEVC Lexus Lotus Maserati Mazda Mclaren Mercedes MG MINI Moke Morgan Nissan Peugeot Polestar Porsche Renault Rolls-Royce Seat Skoda Smart SsangYong Subaru Suzuki Tesla Toyota Vauxhall Volkswagen Volvo
Couple holding keys and with new car New car

New Fiat Cars

Fiat PCP Quote

New UK Fiat Cars at cheap prices from UK franchised dealers

A Brief History of Fiat Cars

On the 11th July 1899, Fiat was founded with the signing of the company charter of "Societa Anonima Fabbrica Italiana Automobili Torino". Giovanni Agnelli, one of the original investors, seems to have stood out from the crowd with his vision and determination and as a result, two years after the first factory opened he was made managing director of the company, a position his family would hold until Mussolini was overthrown in 1945, when they were removed from leadership because of their close ties with the Mussolini government, as a consequence, the Agnelli families right to control Fiat were not returned until 1963, when Giovanni's grandson, Gianni, took over as general manager until 1966 and chairman until 1996.

The early nineteen hundreds had seen Fiat expand into many markets including trucks and aircraft engines, their core business however was in cars and the Fiat Taxi became more and more popular in Europe, further expansion introduced Fiat car models into the US, and at the time a new Fiat cost anything between 4 and 10 times the cost of a Model T Ford, making the marque a somewhat distinguished car.

Following Gianni's appointment, he undertook a major restructuring of the company reorganising production into two main groups - passenger cars being one, trucks and tractors the other - this freed up the management and as a result the company began looking to the future. Production was increased and in the late sixties Fiat overtook Volkswagen with sales of over $2 billion. Fiat's prosperity continued through the seventies with sales reaching a peak in the United States in 1979 during the Iranian oil crisis, this however proved to be short lived and within five years Fiat had withdrawn from the American market.

Acquisitions were made by Fiat during the late eighties through to the nineties including Alfa Romeo and Maserati, expanding Fiat's car portfolio that already included Ferrari and Lancia.

With market share falling Fiat introduced Paolo Fresco as chairman in 1998. Charged with getting more value for shareholders, he offered Fiat car model manufacturing workers performance related bonuses, this, however led to unrest with the unions and many thought that Fresco had been brought in to oversee the sale of the company. Although this may not have happened, it came close and after Fiat formed CNH Global by merging New Holland NV and Case Corporation in 1999 an alliance was made with General Motors in 2000, this offered the American giant an option to purchase after four years at a fair market value, if General motors failed to take up this option they would be made to pay Fiat $2 billion. Four years later the American firm chose to pay the fine and the agreement was dissolved in may 2005.

Since 2004 Fiat has come under the leadership of Sergio Marchionne and on his watch losses have fallen, mainly due to the success of the Grande Punto, although the new version of the 500 has also contributed. Joint ventures with India's Tata cars and also with a chinese manufacturer (Chery) has shown Fiat's determination to succeed in emerging markets and as ever it maintains a stranglehold on the Italian car market with over two thirds of all of its cars being sold to its domestic market.

Show More

Quick Car Search

Can't see the car you're looking for? Search here to see a full selection of cars.

Click and Search
500 ELECTRIC CABRIO Image New Fiat 500 Electric Cabrio Everything is different about the new third generation Fiat 500 EV - but much is also very much the same when it comes to this open air cabriolet... 500 ELECTRIC CABRIO SPECIAL EDITIONS Image New Fiat 500 Electric Cabrio Special Editions Everything is different about the new third generation Fiat 500 EV - but much is also very much the same when it comes to this open air cabriolet... 500 ELECTRIC HATCHBACK Image New Fiat 500 Electric Hatchback At last, an all-new third generation Fiat 500. And contrary to appearances, everything is different. This is the very first all-electric car from the... 500 ELECTRIC HATCHBACK SPECIAL EDITIONS Image New Fiat 500 Electric Hatchback Special Editions At last, an all-new third generation Fiat 500. And contrary to appearances, everything is different. This is the very first all-electric car from the... 500 HATCHBACK Image New Fiat 500 Hatchback Fiat's cheeky little 500 is a stylish citycar that remains as appealing as ever. It's recently gained clever 1.0-litre mild hybrid petrol power and... 500 HATCHBACK SPECIAL EDITIONS Image New Fiat 500 Hatchback Special Editions Fiat's cheeky little 500 is a stylish citycar that remains as appealing as ever. It's recently gained clever 1.0-litre mild hybrid petrol power and... 500C CONVERTIBLE Image New Fiat 500c Convertible Fiat's cheeky little 500 is a stylish citycar that remains as appealing as ever. It's recently gained clever 1.0-litre mild hybrid petrol power and... 500C CONVERTIBLE SPECIAL EDITIONS Image New Fiat 500c Convertible Special Editions Fiat's cheeky little 500 is a stylish citycar that remains as appealing as ever. It's recently gained clever 1.0-litre mild hybrid petrol power and... 500L HATCHBACK Image New Fiat 500l Hatchback The 500L is a five-seater compact MPV that doesn't feel like one, taking care of people and baggage-carrying chores with a practical dash of Italian... 500L HATCHBACK SPECIAL EDITIONS Image New Fiat 500l Hatchback Special Editions The 500L is a five-seater compact MPV that doesn't feel like one, taking care of people and baggage-carrying chores with a practical dash of Italian... 500X DOLCEVITA HATCHBACK Image New Fiat 500x Dolcevita Hatchback Fiat offers buyers in the small SUV segment an improved version of its characterful 500X Crossover model. It's bigger than it looks and there's a... 500X DOLCEVITA HATCHBACK SPECIAL EDITIONS Image New Fiat 500x Dolcevita Hatchback Special Editions Fiat offers buyers in the small SUV segment an improved version of its characterful 500X Crossover model. It's bigger than it looks and there's a... 500X HATCHBACK Image New Fiat 500x Hatchback Fiat offers buyers in the small SUV segment an improved version of its characterful 500X Crossover model. It's bigger than it looks and there's a... 500X HATCHBACK SPECIAL EDITIONS Image New Fiat 500x Hatchback Special Editions Fiat offers buyers in the small SUV segment an improved version of its characterful 500X Crossover model. It's bigger than it looks and there's a... PANDA HATCHBACK Image New Fiat Panda Hatchback Fiat's Panda aims at being all the car some buyers will ever need. It's large where it matters, yet still small enough for its urban purpose. It's... TIPO CROSS HATCHBACK Image New Fiat Tipo Cross Hatchback Fiat's entrant in the family hatch segment is this car, the Tipo, now usefully revised with a more frugal 1.0-litre petrol engine, a sleeker look and... TIPO HATCHBACK Image New Fiat Tipo Hatchback Fiat's entrant in the family hatch segment is this car, the Tipo, now usefully revised with a more frugal 1.0-litre petrol engine, a sleeker look and...
Paragon SAF Approved FCA Registered
as featured in The Telegraph, Independent, WhatCar? Daily Mail, The Sun, AutoTrader, Sunday Express, Auto Express
broker4cars - car broker services broker4cars - site map

525 reviews - November 21

20 Years Online