New Fiat Cars

Fiat PCP Quote

New UK Fiat Cars at cheap prices from UK franchised dealers

A Brief History of Fiat Cars

On the 11th July 1899, Fiat was founded with the signing of the company charter of "Societa Anonima Fabbrica Italiana Automobili Torino". Giovanni Agnelli, one of the original investors, seems to have stood out from the crowd with his vision and determination and as a result, two years after the first factory opened he was made managing director of the company, a position his family would hold until Mussolini was overthrown in 1945, when they were removed from leadership because of their close ties with the Mussolini government, as a consequence, the Agnelli families right to control Fiat were not returned until 1963, when Giovanni's grandson, Gianni, took over as general manager until 1966 and chairman until 1996.

The early nineteen hundreds had seen Fiat expand into many markets including trucks and aircraft engines, their core business however was in cars and the Fiat Taxi became more and more popular in Europe, further expansion introduced Fiat car models into the US, and at the time a new Fiat cost anything between 4 and 10 times the cost of a Model T Ford, making the marque a somewhat distinguished car.

Following Gianni's appointment, he undertook a major restructuring of the company reorganising production into two main groups - passenger cars being one, trucks and tractors the other - this freed up the management and as a result the company began looking to the future. Production was increased and in the late sixties Fiat overtook Volkswagen with sales of over $2 billion. Fiat's prosperity continued through the seventies with sales reaching a peak in the United States in 1979 during the Iranian oil crisis, this however proved to be short lived and within five years Fiat had withdrawn from the American market.

Acquisitions were made by Fiat during the late eighties through to the nineties including Alfa Romeo and Maserati, expanding Fiat's car portfolio that already included Ferrari and Lancia.

With market share falling Fiat introduced Paolo Fresco as chairman in 1998. Charged with getting more value for shareholders, he offered Fiat car model manufacturing workers performance related bonuses, this, however led to unrest with the unions and many thought that Fresco had been brought in to oversee the sale of the company. Although this may not have happened, it came close and after Fiat formed CNH Global by merging New Holland NV and Case Corporation in 1999 an alliance was made with General Motors in 2000, this offered the American giant an option to purchase after four years at a fair market value, if General motors failed to take up this option they would be made to pay Fiat $2 billion. Four years later the American firm chose to pay the fine and the agreement was dissolved in may 2005.

Since 2004 Fiat has come under the leadership of Sergio Marchionne and on his watch losses have fallen, mainly due to the success of the Grande Punto, although the new version of the 500 has also contributed. Joint ventures with India's Tata cars and also with a chinese manufacturer (Chery) has shown Fiat's determination to succeed in emerging markets and as ever it maintains a stranglehold on the Italian car market with over two thirds of all of its cars being sold to its domestic market.

Show More

Quick Car Search

Can't see the car you're looking for? Search here to see a full selection of cars.

Click and Search

Read what our customers have to say

View Over 600 reviews HERE

< >
Chris S
Great, personal service
The team were great in supporting us to get our desired car at an excellent price.
Paul******tt@gmail.com
The place to buy a new car at discounted
I brought my kia sportage gt-line s hev blue flame from dan he was so helpful i saved over 6.500 pounds y using this company car dealer are making a killing. On you people. Kia Sutton Coldfield offered me a kia sportage gt-line hev which was 1 year old for the same price as a new on from these lovely people I would highly recommend using this company again
Graham Pattie
Professional & user-friendly
It was a pleasure doing business - efficient, professional and responded quickly to my queries. Buying a new car is a big (for me!) financial commitment, but doing so over the internet not via a dealer was also challenging (especially for my wife!) - however, initial due-diligence checks and the interactions resolved any concerns......my new Kia Sportage GT-Line HEV was delivered a few days ago, no delivery issues and it looks and drives great! Most important result - a very happy partner!!
Oldforester
Excellent Service
Second car purchased through Broker4Cars and on both occasions had excellent service and best possible price. During 20 week waiting time kept well informed of situation and all questions answered by helpful company rep. Anyone having second thoughts about buying online should have no worries when dealing with Broker4Cars
Alan Clarkson
New Car Purchase - Hyundai Santa Fe
I would highly recommend this service. The price was better than the dealership (c. £2k after broker fee), the service was excellent throughout and the car was delivered to the door on time.
The only very minor disappointment was the car was dirty on arrival but the delivery driver offered to get it cleaned before leaving.
Grayj*****@icloud.com
Great Service
This is the second car i have bought through Broker 4 cars. Having experienced a very satisfactory purchase with my first car I had no hesitation in placing an order for another new car. The whole experience with the purchase is made very easy and i would gladly recommend to any body wishing to purchase a new vehicle
phill******61@hotmail.com
First time car broker deal - better than
We went to the main dealer showroom, knew what we wanted but just didn't trust the salesmen's claims we could break their 48 month finance contract ( used to offer a dealer discount) after 6 months without penalty . So what were our alternatives. We considered other brokers, but after some research were more than impressed with the comments regarding Broker4Cars over all others. Somewhat nervously we contacted Broker4Cars, bearing in mind we had never bought a car this way before and therefore were very cautious about the whole thing. Having spoken to him, who put us completely at ease, we were highly impressed with the whole service we received from him and the team. He sourced the exact car that we wanted ( garage told us it wouldn't be available for 8 months from the factory !) within a week and 2 weeks later it arrived on our drive. The price that we paid for the car was really competitive and came out far less than what the garage salesman was offering including their dealers discount/incentive for signing their finance deal. The whole Broker4Cars process was simple and faultless and at no time did we have any concerns, even when it came to paying over a huge chunk of cash. Couldn't recommend Broker4Cars enough and definately use them again.
Grayj****3@icloud.com
Excellent Service
This is the second car I have purchased through Brokers 4 cars The good service I received with my first purchase was the main reason for placing a second order. I was kept up date I respect to delivery, Would not hesitate to recommend
MikeB
What I wanted at a great price.
Gave an excellent deal and a price that could not be matched anywhere near, got the exact car and spec that I wanted and kept me informed all the way through the process up until delivery.
Paul******tt@gmail.com
Big savings
Definitely buy from these guys again saved me over £5.500 buying from broker4cars then a main dealer
Audi BMW BMW Alpina Byd Cupra Ford Honda Hyundai Kia Land Rover Lexus Mazda Mercedes MINI Nissan Peugeot Polestar Renault Seat Skoda Toyota Vauxhall Volkswagen Volvo
broker4cars - car broker services broker4cars - site map

 

GA Finance and Leasing Limited is a trading style of GA Finance & Leasing Ltd. We are a credit broker and not a lender, we are authorised and regulated by the Financial Conduct Authority. Registered No : 680762

Registered in England & Wales with company number : 05430052 | Data Protection No : Z9040030 | VAT No : 427 3963 73

Registered Office : 6 Clinton Avenue, Nottingham, NG5 1AW

Disclaimer: All vehicle images and descriptions are for illustration and reference purposes only, all vehicle leases are subject to credit approval and subject to change at any time. E&OE.

Copyright © 2025 GA Finance and Leasing Limited, All rights reserved.

Contact us

Email : sales@broker4cars.co.uk

Telephone : 01773 512806

Company Address :
GA Finance and Leasing Limited
Suites 2U & 3U, Building 1
Butterley Corner
Butterley Hill
Ripley
DE5 3WT