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A Brief History of Volvo Cars

The Volvo name was registered as a company and trademark in 1911, by SKF AB, a Swedish bearing manufacturer, who intended to use this name for a range of special ball bearings (the literal translation of Volvo means "I roll"), the name, however, was only used for a short period and after a while, the company decided to revert back to the use of the SKF trademark for all its bearing products. The Volvo name was shelved until 1926 when two SKF workers (Assar Gabrielsson, a Sales Manager and Gustav Larson, an Engineer) produced ten prototype vehicles and thus set up a division within SKF that would go on to become Volvo AB.

The first Volvo model to leave the factory on the 14th April 1927 was the OV 4, or "Oppen Vagn 4 cylindrar", the literal translation of which from Swedish is, Open Carriage 4 cylinders, with this launch came the official founding of Volvo.

Lorries, buses, marine engines and aircraft engines soon followed as Volvo diversified in many different directions, one thread however remained continuous through all their products, Volvo's commitment to quality and safety, both of which are of paramount importance and can still be seen in the design and build of the Volvo cars of today.

1929 saw the launch of the PV651, a model whose success allowed Volvo not only to buy out its engine supplier, but also to buy a factory for the manufacture of its future models. This model also led to the first payment of dividends to shareholders in 1931.

Although the Second World War restricted production for Volvo, in the autumn of 1944 they introduced the PV444, this was the first small car from Volvo, with a combination of American styling and European size, the PV444 became an instant hit and would go on, with the PV544, to dominate Volvo production right through to the mid-nineteen sixties. These two cars would also introduce the Volvo name to the United States in the 50's.

Safety still remained a priority for the Volvo range and various innovations were showcased on models throughout this period and beyond. The first three-point seatbelts were seen fitted to the PV544 and Amazon models in 1959. Other Volvo technology that is still in use today was introduced throughout the sixties and seventies and includes collapsible steering columns, crumple zones, rear-facing child seats, side collision impact protection and the three-way catalytic converter with Lambdasond.

Volvo thrived through the eighties and many new Volvo cars were launched including the 240, the 740, the 760, the 940, and the 960. Volvo now had a reputation for producing solidly built luxury cars, a reputation that would be further enhanced when in 1992 they launched the Volvo 850. Top of the 850 range was the 850 T5, powered by a 2.3 litre turbo charged engine, the T5 was a real surprise to many drivers, its performance made it a favourite for Police forces across the UK and unbelievably Volvo raced the estate version of the 850 T5 in the British Touring Car Championship complete with a stuffed dog in the back.

The early nineties also saw speculation of a deal with Renault, a merger would result in the use of shared components and technologies, therefore reducing the cost of the product, it would also have made the group the third largest European manufacturer. It was however doomed to failure and in 1993 talks collapsed leaving Volvo as one of the few remaining independent manufacturers in the world.

The late 90's saw Volvo change the model range once again, gone was the angular styling and instead it was replaced with sleeker, curvier models, the three-digit names were also replaced by a letter/number combination, the first of which being the S / V40 that replaced the 440. Other sleek cars followed, the V70, the C70 and the S80 all changed the perception of the Volvo brand and Volvo was now producing cars that could compete with the likes of BMW and Mercedes.

In 1999, Volvo became a part of the Ford Motor Group, however as negotiated in the deal, Ford does not hold sole rights to the Volvo name and it continues to be used on other products produced by the rest of the companies in the Volvo Group.

In 2010, Ford sold Volvo to the Geeley Automobile Group and has remained within this group ever since. In 2019 it began selling Volvo Models with electric motors in the powertrain, and current Volvo models on sale include the S60, XC60 and XC90.

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C40 ESTATE Image New Volvo C40 Estate Volvo knows it needs more SUVs. And it needs more electric vehicles. This C40 Recharge delivers both in one package and shows clearly the direction... EC40 ESTATE Image New Volvo Ec40 Estate Volvo knows it needs more SUVs. And it needs more electric vehicles. This EC40 model, originally known as the C40 Recharge, delivers both in one... EX30 ESTATE Image New Volvo Ex30 Estate The EX30 is a different kind of Volvo, a small EV crossover for a new era and a model that will bring enormous conquest sales for the brand. It's more... EX40 ESTATE Image New Volvo Ex40 Estate The EX40 is pretty much everything you'd expect a Volvo full-EV model to be but in its early XC40 Pure Electric form, needed a few tweaks. It's had... EX90 ESTATE Image New Volvo Ex90 Estate The EX90 is a large full-battery EV Crossover that takes Volvo into a new era. As the company puts it, 'it's a statement for where we are - and where... S60 SALOON Image New Volvo S60 Saloon Sportier and more stylish, this more dynamic third generation S60 mid-sized sports saloon addresses the areas where previous Volvo executive cars have... S90 SALOON Image New Volvo S90 Saloon Volvo has never really cracked the full-sized executive sector and this S90 model hasn't done so either, but it has its charms, especially in the... V60 SPORTSWAGON Image New Volvo V60 Sportswagon Volvo's regeneration continues with this second generation V60 mid-sized estate model. It gets the company's sophisticated SPA chassis, class-leading... V90 DIESEL ESTATE Image New Volvo V90 Diesel Estate Volvo's V90 is a large luxury estate every bit as good as anything the German brands can bring you. It's the most sophisticated station wagon we've... V90 ESTATE Image New Volvo V90 Estate Volvo's V90 is a large luxury estate every bit as good as anything the German brands can bring you. It's the most sophisticated station wagon we've... XC40 ESTATE Image New Volvo Xc40 Estate Volvo's XC40 is much more than just a smaller version of the brand's larger SUVs. It gets its own 'CMA' platform, a very distinct design to set itself... XC60 DIESEL ESTATE Image New Volvo Xc60 Diesel Estate Think of a premium-badged mid-sized compact SUV and you probably think of something German - an Audi Q5 perhaps, or maybe a Mercedes GLC or BMW X3.... XC60 ESTATE Image New Volvo Xc60 Estate Think of a premium-badged mid-sized compact SUV and you probably think of something German - an Audi Q5 perhaps, or maybe a Mercedes GLC or BMW X3.... XC90 DIESEL ESTATE Image New Volvo Xc90 Diesel Estate Volvo's second generation XC90 was worth the wait, a seven-seat luxury SUV that has given key rivals like Audi's Q7 and the Land Rover Discovery a lot... XC90 ESTATE Image New Volvo Xc90 Estate Volvo's second generation XC90 was worth the wait, a seven-seat luxury SUV that has given key rivals like Audi's Q7 and the Land Rover Discovery a lot...

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Chris S
Great, personal service
The team were great in supporting us to get our desired car at an excellent price.
Paul******tt@gmail.com
The place to buy a new car at discounted
I brought my kia sportage gt-line s hev blue flame from dan he was so helpful i saved over 6.500 pounds y using this company car dealer are making a killing. On you people. Kia Sutton Coldfield offered me a kia sportage gt-line hev which was 1 year old for the same price as a new on from these lovely people I would highly recommend using this company again
Graham Pattie
Professional & user-friendly
It was a pleasure doing business - efficient, professional and responded quickly to my queries. Buying a new car is a big (for me!) financial commitment, but doing so over the internet not via a dealer was also challenging (especially for my wife!) - however, initial due-diligence checks and the interactions resolved any concerns......my new Kia Sportage GT-Line HEV was delivered a few days ago, no delivery issues and it looks and drives great! Most important result - a very happy partner!!
Oldforester
Excellent Service
Second car purchased through Broker4Cars and on both occasions had excellent service and best possible price. During 20 week waiting time kept well informed of situation and all questions answered by helpful company rep. Anyone having second thoughts about buying online should have no worries when dealing with Broker4Cars
Alan Clarkson
New Car Purchase - Hyundai Santa Fe
I would highly recommend this service. The price was better than the dealership (c. £2k after broker fee), the service was excellent throughout and the car was delivered to the door on time.
The only very minor disappointment was the car was dirty on arrival but the delivery driver offered to get it cleaned before leaving.
Grayj*****@icloud.com
Great Service
This is the second car i have bought through Broker 4 cars. Having experienced a very satisfactory purchase with my first car I had no hesitation in placing an order for another new car. The whole experience with the purchase is made very easy and i would gladly recommend to any body wishing to purchase a new vehicle
phill******61@hotmail.com
First time car broker deal - better than
We went to the main dealer showroom, knew what we wanted but just didn't trust the salesmen's claims we could break their 48 month finance contract ( used to offer a dealer discount) after 6 months without penalty . So what were our alternatives. We considered other brokers, but after some research were more than impressed with the comments regarding Broker4Cars over all others. Somewhat nervously we contacted Broker4Cars, bearing in mind we had never bought a car this way before and therefore were very cautious about the whole thing. Having spoken to him, who put us completely at ease, we were highly impressed with the whole service we received from him and the team. He sourced the exact car that we wanted ( garage told us it wouldn't be available for 8 months from the factory !) within a week and 2 weeks later it arrived on our drive. The price that we paid for the car was really competitive and came out far less than what the garage salesman was offering including their dealers discount/incentive for signing their finance deal. The whole Broker4Cars process was simple and faultless and at no time did we have any concerns, even when it came to paying over a huge chunk of cash. Couldn't recommend Broker4Cars enough and definately use them again.
Grayj****3@icloud.com
Excellent Service
This is the second car I have purchased through Brokers 4 cars The good service I received with my first purchase was the main reason for placing a second order. I was kept up date I respect to delivery, Would not hesitate to recommend
MikeB
What I wanted at a great price.
Gave an excellent deal and a price that could not be matched anywhere near, got the exact car and spec that I wanted and kept me informed all the way through the process up until delivery.
Paul******tt@gmail.com
Big savings
Definitely buy from these guys again saved me over £5.500 buying from broker4cars then a main dealer
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GA Finance and Leasing Limited is a trading style of GA Finance & Leasing Ltd. We are a credit broker and not a lender, we are authorised and regulated by the Financial Conduct Authority. Registered No : 680762

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Registered Office : 6 Clinton Avenue, Nottingham, NG5 1AW

Disclaimer: All vehicle images and descriptions are for illustration and reference purposes only, all vehicle leases are subject to credit approval and subject to change at any time. E&OE.

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